As I wrote in my column Why You Need Instructional Design, “Great instructional design attracts learners to the content, to the performance ideal, and to the change process. This attraction is essential for changing behavior.” If you’re looking for great instructional design, you need to find an instructional designer with these three qualifications:
You can likely get adequate ID from any qualified designer, but great instructional design can only come from a designer who understands your learners and your business. Sales representatives learn differently than managers. Physicians learn differently than writers. A great-for-you instructional designer is one who understands how to design training for learners and businesses like yours.
Every new project involves a ramp up. With an experienced designer, you can use your ramp up time to discuss deliverables, establish timelines, identify production protocols, and brainstorm concepts and themes. An inexperienced designer will need to be brought up to speed on your products or services, the state of your market, competitive analyses, training objectives, and learner profile before you can even begin to clarify the project scope. Read more
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