In a recent Wall Street Journal article You Call That Innovation? Leslie Kwoh writes, "Like the once ubiquitous buzzwords 'synergy' and 'optimization,' innovation is in danger of becoming a cliche - if it isn't one already."
How can you write compelling web copy and marketing collateral without using "innovate" or "innovation?" Try using one of these words instead:
- Cutting edge
- Novel or novelty
- ...or any variation of the good old-fashioned "New"
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