11 Marketing Words No One Wants to Hear in 2013

Jeff Haden at Inc.com published his list of 11 Marketing Words No One Wants to Hear in 2013.

They are: 

• Customer focused
• Best in class
• Low-hanging fruit
• Exceed expectations
• Unique
• Value added
• Expert
• Seasoned
• Exceptional ROI
• Partner 
• Turn-key

I don't mind someone calling themselves an expert if they can back it up, and I like to think in terms of professional partnerships. 

I'd be happy to not see or hear the rest of the words on Haden's list this year, and I'd add Innovative and Cutting-edge to the list. 

What about you?

Sally Bacchetta
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