11 Marketing Words No One Wants to Hear in 2013

Jeff Haden at Inc.com published his list of 11 Marketing Words No One Wants to Hear in 2013.

They are: 

• Customer focused
• Best in class
• Low-hanging fruit
• Exceed expectations
• Unique
• Value added
• Expert
• Seasoned
• Exceptional ROI
• Partner 
• Turn-key

I don't mind someone calling themselves an expert if they can back it up, and I like to think in terms of professional partnerships. 

I'd be happy to not see or hear the rest of the words on Haden's list this year, and I'd add Innovative and Cutting-edge to the list. 

What about you?

Sally Bacchetta
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It's Not Just What You Say

Truly, it's not just what you say, but how you say it that matters. Check out Font Conference for a humorous look at the power of typography in your written communications. 

Sally Bacchetta
Onwords™ column
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How Do You Know if a Word is Real?

People say to me, ‘How do I know if a word is real?’ You know, anybody who’s read a children’s book knows that love makes things real. If you love a word, use it. That makes it real.” (Erin McKean)
Check out Erin McKean on The joy of lexicography!

Sally Bacchetta
Onwords™ column
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