I'm all for taking sides when it makes sense. That said, I usually find debates about online vs. traditional learning kind of pointless. Much like debates between work-at-home and traditional career moms - "best" and "right" are defined situationally, in context; there is no actual "best" or "right." Is eLearning as good as face-to-face instruction? Is it better? Is the learning as sticky? It depends on the situation.
Lorri Freifeld's Training Magazine feature Online vs. In-Class Success is refreshing because Freifeld recognizes the importance of context when designing instruction and writing content. Training isn't an either or proposition; it's a What is the best training solution for this specific constellation of learner characteristics, performance objectives and resources? proposition.
That is the fundamental question instructional design should answer correctly. Every time.
Sally Bacchetta
Onwords™ column
My Google Profile+
Onwords™
A freelance writer explores the power of the written word.
Thursday, October 02, 2014
Friday, July 18, 2014
How to Create a Portfolio Site That Will Get You Hired
Many thanks to Jacco Blankenspoor for his kind mention and kudos for my website in his article, How to Create a Portfolio Site That Will Get You Hired.
He wrote: "It’s great to see how writers say it with words, because that’s exactly what you hire them for. Instead of throwing around pictures, Sally makes sure everything she does is properly described. And she uses two little magic words which gives you an instant sense of quality: Award-winning."
His article is a good read for anyone with a personal brand. In Jacco's own words, "Developers, designers and writers each have different skills and work to display, but they all have one thing in common: they need to sell themselves to potential clients."
Thank you, Jacco!
Sally Bacchetta
Onwords™ column
My Google Profile+
His article is a good read for anyone with a personal brand. In Jacco's own words, "Developers, designers and writers each have different skills and work to display, but they all have one thing in common: they need to sell themselves to potential clients."
Thank you, Jacco!
Sally Bacchetta
Onwords™ column
My Google Profile+
Tuesday, January 08, 2013
11 Marketing Words No One Wants to Hear in 2013
Jeff Haden at Inc.com published his list of 11 Marketing Words No One Wants to Hear in 2013.
They are:
I'd be happy to not see or hear the rest of the words on Haden's list this year, and I'd add Innovative and Cutting-edge to the list.
What about you?
Sally Bacchetta
Onwords™ column
My Google Profile+
They are:
- Customer focused
- Best in class
- Low-hanging fruit
- Exceed expectations
- Unique
- Value added
- Expert
- Seasoned
- Exceptional ROI
- Partner
- Turn-key
I'd be happy to not see or hear the rest of the words on Haden's list this year, and I'd add Innovative and Cutting-edge to the list.
What about you?
Sally Bacchetta
Onwords™ column
My Google Profile+
Saturday, December 08, 2012
It's Not Just What You Say
Truly, it's not just what you say, but how you say it that matters. Check out Font Conference for a humorous look at the power of typography in your written communications.
Sally Bacchetta
Onwords™ column
My Google Profile+
Sally Bacchetta
Onwords™ column
My Google Profile+
Sunday, September 09, 2012
How Do You Know if a Word is Real?
People say to me, ‘How do I know if a word is real?’ You know, anybody
who’s read a children’s book knows that love makes things real. If you
love a word, use it. That makes it real.” (Erin McKean)
Check out Erin McKean on The joy of lexicography!
Sally Bacchetta
Onwords™ column
My Google Profile+
Check out Erin McKean on The joy of lexicography!
Sally Bacchetta
Onwords™ column
My Google Profile+
Friday, August 17, 2012
Innovation is Not Innovative
Does the word "innovation" appear anywhere in your marketing? Is "innovate" in your company vision or mission? Well, word on the street is that there is nothing innovative about innovation, at least not the way most companies use the word.
In a recent Wall Street Journal article You Call That Innovation? Leslie Kwoh writes, "Like the once ubiquitous buzzwords 'synergy' and 'optimization,' innovation is in danger of becoming a cliche - if it isn't one already."
How can you write compelling web copy and marketing collateral without using "innovate" or "innovation?" Try using one of these words instead:
Sally Bacchetta
Onwords™ column
My Google Profile+
In a recent Wall Street Journal article You Call That Innovation? Leslie Kwoh writes, "Like the once ubiquitous buzzwords 'synergy' and 'optimization,' innovation is in danger of becoming a cliche - if it isn't one already."
How can you write compelling web copy and marketing collateral without using "innovate" or "innovation?" Try using one of these words instead:
- Change
- Create
- Cutting edge
- Development
- Different
- Distinct
- Evolution
- Invent
- Novel or novelty
- One-of-a-kind
- Pioneer
- Unique
- ...or any variation of the good old-fashioned "New"
Sally Bacchetta
Onwords™ column
My Google Profile+
Tuesday, May 01, 2012
How to Write Web Copy That Sells
If you have a website, you’re trying to sell something. Whether you’re promoting a product, a service, a point of view, or a perception, the text on your website can indeed make or break your sale. If you want web readers to invest themselves in your site and your message, you have to give them what they want in the way they want it. If you don’t… click, skip, they’re gone and may never come back.
Here are five tips for writing web copy that sells:
Be relevant
People come to your site looking for information about a specific topic, and all of your website copy should support that topic. Personal anecdotes and tangential thinking are the stuff of blogs and social media. Your web copy should be creative, polished, and always on point.
Use web-friendly formatting
Web copy that is clear and well-organized will help readers connect to your message. Web readers rely on headers and sub-headers to find what they’re looking for. Headers like Freelance Services, Sales Training Workshops, and About, orient readers to my website so they can make the most of their time. Information is chunked in short paragraphs and bulleted lists for easy scanning, and I use intra-site links to direct readers to a deeper exploration of select topics.
Begin at the end
Visitors to your site want to know right away if they have found what they’re looking for, so present your main points at the beginning of a paragraph or page. This makes it easier for readers to assess the value of your site or page relative to their needs. “Welcome to sallybacchetta.com, your single source for professional freelance writing services” pretty well sums up what you’ll find on my website.
Offer direction
Tell your readers what you want them to do. Subscribe to the newsletter. Purchase a book. Schedule a consultation. Request an estimate. Contact us. Use radio buttons and links to highlight a call to action, and make sure they are prominent on the page. If people have to look too hard, some of them will simply go elsewhere.
Proofread
Proofread first for spelling and grammar. You need to demonstrate your professionalism and attention to detail in your web copy. Then proofread for writing quality. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning. Finally, readers may access your website from a laptop, desktop, smart phone, or tablet (e.g., iPad), and you need your web copy to look great on any device.
Sally Bacchetta
Onwords™ column
My Google Profile+
Here are five tips for writing web copy that sells:
Be relevant
People come to your site looking for information about a specific topic, and all of your website copy should support that topic. Personal anecdotes and tangential thinking are the stuff of blogs and social media. Your web copy should be creative, polished, and always on point.
Use web-friendly formatting
Web copy that is clear and well-organized will help readers connect to your message. Web readers rely on headers and sub-headers to find what they’re looking for. Headers like Freelance Services, Sales Training Workshops, and About, orient readers to my website so they can make the most of their time. Information is chunked in short paragraphs and bulleted lists for easy scanning, and I use intra-site links to direct readers to a deeper exploration of select topics.
Begin at the end
Visitors to your site want to know right away if they have found what they’re looking for, so present your main points at the beginning of a paragraph or page. This makes it easier for readers to assess the value of your site or page relative to their needs. “Welcome to sallybacchetta.com, your single source for professional freelance writing services” pretty well sums up what you’ll find on my website.
Offer direction
Tell your readers what you want them to do. Subscribe to the newsletter. Purchase a book. Schedule a consultation. Request an estimate. Contact us. Use radio buttons and links to highlight a call to action, and make sure they are prominent on the page. If people have to look too hard, some of them will simply go elsewhere.
Proofread
Proofread first for spelling and grammar. You need to demonstrate your professionalism and attention to detail in your web copy. Then proofread for writing quality. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning. Finally, readers may access your website from a laptop, desktop, smart phone, or tablet (e.g., iPad), and you need your web copy to look great on any device.
Sally Bacchetta
Onwords™ column
My Google Profile+
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